The website is also an extension – a digital representation – of our belief in a simple yet revolutionary concept: that waste, the last thing (or series of things) we bag and dispose of, should not be the most environmentally costly – and inefficient – action we make, either as individuals or representatives of private business.
OdorNo treats this principle as an opportunity to lead: as a way to bring disparate groups – consumers, corporations, civic organizations and individuals of all interests – into a sustained conversation about protecting the planet – and giving people something affordable and effective, an item that works. Period.
Please take some time to explore our site, since the content underscores our achievements and our integrity. Let us, therefore, dedicate ourselves to making the environment – and its safety – a top priority.
OdorNo: Brand Integrity and Consumer Loyalty
OdorNo is a symbol of something far greater than business success or professional achievement. It is, instead, an example of brand integrity: an environmentally safe product, which provides total convenience (at an affordable price) and earns the loyalty of consumers nationwide.
Those criteria are points of distinction, strengths that any company would covet and seek to emulate. But the difference for OdorNo – and this point deserves repeating, since we invest in research, product development and extensive testing – is that, unlike the competition, our philosophy is our brand; we are the representatives of our own beliefs in the creation of something different, something better.
These concepts are evident when using OdorNo, where our claims resonate – powerfully – because we offer products that go well beyond the status quo. We are not content to duplicate existing items, nor we will accept the satisfactory in lieu of the truly excellent. Which is to say, we have a cause of far greater magnitude – a proverbial game changer, where consumers have a clear choice between OdorNo and lesser brands – and that undertaking is worthy of our time and the public’s respect.
As we post various news stories and articles about these themes, people should use this information as an invitation to try OdorNo for themselves. For we seek to provide lasting value to consumers, so they can enjoy the benefits of a great brand and a noteworthy cause. By these standards, we inspire others to make the planet a better place – for everyone.
Building an Environmentally Sustainable Brand: The OdorNo Commitment to Excellence
Protecting the environment is not, nor should it ever be, a short-term marketing campaign. Companies that protect the planet, of which OdorNo is one such notable example, understand that principles trump false promises. That is, a socially conscious brand has an unwavering dedication to people: it seeks to safeguard the environment by creating products that offer value – at an affordable price – while combining sustainability and convenience.
Compare this theory with the competition, where consumers must often choose from an inferior selection of aggressively advertised products, which are neither effective nor particularly safe (for the planet). In that scenario, choice is deceptive because it does not represent anything more than corporate boilerplate and self-promotion; it says everything, and yet, it accomplishes nothing.
OdorNo takes a completely different approach to both management and product development. We start from the supposition that everyone – every audience we attract – has respect for the environment, an interest in innovation and support for excellence. From that point, we create a brand that makes waste disposal – the bagging and removal of malodorous contents – simple and safe. And we eliminate the smells associated with that kind of trash, so we can – literally – breathe more easily.
These attributes are the essence of brand integrity and excellence. These statements further reflect our purpose, as individuals and as a company, to establishing positive change. We owe it to ourselves, and the environment, to achieve greatness. Together, we can succeed.